Expansive, rooted, forward-looking. This rebrand marked a bold new chapter for Sioux Metro Growth Alliance, formerly known as the Lincoln and Minnehaha County Economic Development Associations. What was once a mouthful became a name built for growth, collaboration, and inclusion, allowing the organization to represent not just counties, but the broader metro communities they serve.

The visual identity draws inspiration from the land and sky that define the region. Layered fields nod to agricultural roots, while the open, expansive sky reflects possibility, progress, and room to grow. Together, they form a mark that feels grounded yet optimistic, honoring where the community has been while looking clearly ahead.

The rebrand extended beyond the logo, carrying through annual events like the Golf Classic and the Grow Smarter Conference. Each touchpoint was designed to feel cohesive, intentional, and welcoming, reinforcing a unified presence across every experience, a brand built to grow, just like the communities behind it.