Sioux Falls Development Foundation

Category: Economic Development Marketing | Social Media Strategy | Multi-Channel Management

Scope: Regional economic development organization | 4 websites | 8 social media accounts

Role: Director of Marketing

The cover of a report titled '2021 Community Profile' features a stylized large 'F' with images of various community scenes, including a cityscape, people attending a meeting, and a park, representing Sioux Falls Development Foundation.
Logo of Sioux Metro Growth Alliance featuring stylized abstract shapes in blue and yellow with the organization's name.

The Challenge

Build and sustain a consistent marketing presence for a regional economic development organization across multiple platforms, audiences, and community stakeholders while telling a compelling story about why Sioux Falls is a place worth investing in.

The Strategy

Developed integrated marketing plans from concept through execution, managing 4 websites and 8 social media accounts simultaneously. Built a content strategy rooted in community storytelling and economic impact, created partnership frameworks with regional organizations, and established tracking and measurement systems to connect marketing activity to organizational goals.

The Results

  • Grew social media engagement 70%+ over four years

  • Sustained consistent brand presence across 4 websites and 8 active social accounts

  • Built community partnerships that supported regional economic development goals

  • Helped lay the groundwork for the organization's eventual rebrand to Sioux Metro Growth Alliance

The Takeaway

Economic development marketing is relationship marketing at scale. This role sharpened my ability to manage complex, multi-stakeholder communications while keeping the brand voice consistent, the content meaningful, and the metrics moving.