Marketing & Strategy

Marketing & Strategy Marketing & Strategy

Good marketing doesn't happen by accident. It happens when strategy meets execution, and someone who actually follows through.

I've spent 13+ years building marketing ecosystems across healthcare, economic development, events, and service-based industries. That means multi-market Google Ads campaigns, content strategies that rank, email automations that convert, events that sell out, and brands built from scratch that actually stick

Below is a look at some of the work I'm most proud of, not just what it looked like, but what it accomplished.

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Marketing Case Studies

Lazaderm Fall Event

Multi-Channel Campaign Strategy | Healthcare | Retail Event Marketing
A fully saturated, multi-channel promotional campaign across 4 clinic locations and multiple markets — built on smart orchestration rather than big spend.
The result: 60% year-over-year sales increase. Highest-revenue month in company history.
Channels: Email | Social Ads | Radio | Digital Audio | TV | YouTube | Billboards | In-Clinic | SMS | Loyalty App

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Sioux Falls Development Foundation

Social Media Strategy | Multi-Platform Management | Community Marketing
Four years of integrated marketing for a regional economic development organization — managing 4 websites, 8 social media accounts, and a content strategy rooted in community storytelling.
The result: 70%+ growth in social media engagement over four years.

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Think 3D | Culture Cove | CultureCon

Event Marketing | Brand Launch | Multi-Entity Strategy
Brand strategy and marketing execution across four distinct entities simultaneously — including the ground-up launch of Culture Cove, a 100-acre corporate retreat destination, and CultureCon, a sold-out 400-person leadership event.
The result: Sold-out event. Nearly doubled virtual viewership YOY. New brand launched from zero.

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Empower U | Move U

Digital Marketing | Google Ads | SEO | Multi-Market Launch (Coming soon)
Multi-market Google Ads campaigns built from scratch across Sioux Falls, Omaha, and Austin. GA4 and GTM setup, conversion tracking, landing page strategy, blog content, and local SEO across three markets simultaneously.
Results in progress — check back soon.