The Challenge

Oversee brand strategy and marketing execution across four distinct entities — Think 3D Solutions, CultureCon, Culture Cove, and Bridging the Gap — each with its own audience, voice, and goals.

The Strategy

Built integrated marketing systems across all four brands, including social media content banks, email automation workflows, editorial calendars, and event promotion strategies. Launched Culture Cove, a 100-acre corporate retreat destination in Meckling, SD, from the ground up — including brand development, location rental marketing, and audience building. Produced CultureCon, a sold-out 400-person leadership and culture event, managing full-cycle event marketing from promotion through execution.

The Results

• Sold-out 400-person event (CultureCon) through strategic event marketing

• Nearly doubled virtual event viewership year over year

• Successfully launched Culture Cove as a new brand and revenue stream from zero

• Built HubSpot post-stay email automation, social post banks, and content strategy across multiple programs

The Takeaway

Managing four brands at once means nothing gets to be an afterthought. This role demanded both 30,000-foot strategy and ground-level execution and proved I can hold both at the same time.